MobileViews Blog

All New MSN Mobile?

Like many of you, I received the mass email announcing the all new MSN Mobile found at…

mobile.msn.com

But, after a quick look, I can’t figure out what is new about it. And, despite all my complaints during a beta testing phase earlier this year, it still has way too much white space that forces me to scroll way too much on a smartphone.  For some reason, many of the major portals have adopted the use of enormous amounts of white space in their mobile portals that forces me to scroll up and down a lot. Google went from a fast clean design to a scroll-a-lot design. Yahoo did this too for some reason. I thought their previous mobile portal was the best designed in terms of a small, fast, clean mobile UI. Is the same consulting team providing this awful advice for all of these redesigns?

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